Volume 7 ~ Issue 4, (2025)


An Assessment on the Effectiveness of Water, Sanitation, and Hygiene (WASH) Governance and Service Delivery in Zimbabwe: A Case of Harare City
Clever Marisa, Custon Ziwoni, Johannes Marisa, Jethro Mudzingwa
Abstract       pdf Full text PDF
This study assessed the effectiveness of water, sanitation, and hygiene (WASH) governance and service delivery in Zimbabwe, with a focus on Harare City Council. The study highlights the critical importance of WASH in preventing diseases and promoting public health, particularly in urban settings. The research objectives were to evaluate the challenges facing the WASH sector in Zimbabwe, assess the effectiveness of WASH governance and service delivery, and identify opportunities for improvement. A mixed-methods research approach was employed, combining both qualitative and quantitative methods to gather data. A sample size of 384 households was selected using a multi-stage sampling technique. Data was analysed using Statistical Package for Social Sciences (SPSS) software, and descriptive statistics were used to summarize data. The research findings revealed that despite an enabling environment, WASH services in Zimbabwe have been deteriorating due to weak institutional arrangements, inadequate financing and corruption and mismanagement. The study also found that community-based approaches, such as Community Health Clubs (CHCs), can improve WASH behaviours and health outcomes. The findings underscored the imperative need for strengthening Water, Sanitation, and Hygiene (WASH) governance and service delivery in Zimbabwe. The study recommends strengthening WASH governance and service delivery by reviewing and revising the National Action Committee's (NAC) structure and operations, increasing investment in WASH infrastructure and services, and promoting community-based approaches. Additionally, the study recommends prioritizing waste management and collection, promoting environmental awareness and education, and supporting cities to manage waste effectively. Implementation of these recommendations will improve WASH outcomes, reduce the burden of waterborne diseases, and promote a cleaner and healthier environment for all citizens.

Author Keywords:-WASH, Governance, Service Delivery, Sustainable Development Goals, Public Health, Institutional Arrangements and Environmental Cleanliness



Strategic Integration of Artificial Intelligence in Public Sector Governance and Service Optimization: A Case Study of Namibia
Custon Ziwoni
Abstract       pdf Full text PDF

-IThe integration of Artificial Intelligence (AI) in public sector governance is reshaping administrative efficiency and service delivery across nations. Namibia, in particular, is navigating this transformation by strategically deploying AI-driven solutions to enhance policy formulation, decision-making, and operational efficiency within government institutions. This case study explores Namibia’s approach to AI adoption, examining its regulatory frameworks, infrastructural readiness, and socio-economic implications. It also explores the impact of AI on public sector efficiency, accessibility, and innovation, highlighting its role in streamlining administrative processes, enhancing decision-making, and improving citizen engagement. By aligning its AI strategies with regional policies and international best practices, Namibia aims to foster transparent, ethical, and sustainable AI governance. The Namibian government has started integrating AI-driven solutions in areas such as healthcare, taxation, and public safety, promising increased responsiveness and resource optimization. While AI presents opportunities for service optimization, challenges such as data security, algorithmic bias, digital infrastructure, ethical concerns and workforce preparedness remain critical considerations. The study highlights the potential impact of AI on public administration, emphasizing the importance of responsible implementation, stakeholder collaboration, and adaptive policy frameworks in ensuring effective and equitable AI-driven governance.


Author Keywords:-Artificial Intelligence (AI), Public Sector Governance, Service Delivery Optimization, Digital Transformation, Policy Formulation, AI Regulation and Ethics, Data Protection and Security, Algorithmic Bias, AI-driven Decision-making, Government Innovation, Automation in Public Administration, Smart Governance, AI Adoption Challenges, Workforce Readiness, Regional AI Framework, Namibia’s AI Strategy, E-Government Initiatives, Socio-economic Impact of AI, Sustainable AI Implementation and Stakeholder Collaboration.


The Effect of Product Quality, Price, E-wom, Brand Image on Purchase Decision Mediated by Purchase Intention in The Tik Tok Shop Application on Gen-Z
Golan Hasan, Fauzan Siddikh_2041107
Abstract       pdf Full text PDF

-The purpose of this study is to determine and analyze the effect of product quality on purchase decisions in the TikTok Shop application. The method used is PLS/SEM with 300 respondents distributed via Google form. The object of research in this study is Generation Z (Gen-Z) in Batam City who make purchases through the TikTok Shop application. The results of this study can be used as empirical evidence, for factors that influence purchase decisions on the TikTok Shop application. In the next stage, the results of this study can be used as a basis for developing a more comprehensive search by adding more research variables. The results of this study will provide information about the factors that influence purchase decisions in the TikTok Shop application. Then in the next stage, the results of this study will be the basis for creating a new and more effective marketing strategy in its implementation


Author Keywords:-Product Quality, Price, E-wom Brand Image, Purchase Intention


The Role of Financial Sustainability in Achieving Socioeconomic Development Goals in Emerging Economies
Custon Ziwoni, Clever Marisa, Johannes Marisa
Abstract       pdf Full text PDF

-Emerging economies face the dual challenge of fostering socioeconomic development while maintaining fiscal and institutional stability. Financial sustainability defined as the ability to manage resources efficiently, generate consistent revenue, and absorb economic shocks has emerged as a critical pillar in achieving long-term development goals such as poverty reduction, equitable access to services, and inclusive growth. This paper explores the dynamic interplay between financial sustainability and socioeconomic development in emerging economies, evaluating how sound fiscal policies, diversified revenue streams, and responsible debt management contribute to resilience and growth. Drawing on case studies and macroeconomic data, it critically examines policy trade-offs, institutional constraints, and the role of international financial cooperation. The findings underscore that while financial sustainability does not guarantee development, its absence severely undermines progress. The study concludes by advocating for integrated fiscal strategies tailored to local contexts that balance short-term development needs with long-term financial viability.


Author Keywords:-Financial sustainability, Socioeconomic development, Emerging economies, Fiscal policy, Sustainable growth, Public finance, Revenue generation, Debt management, Economic resilience, Poverty reduction, Inclusive development, Institutional capacity, Development financing, Budgetary discipline, Financial inclusion, Infrastructure investment, Long-term planning, Economic governance, International cooperation and Policy implementation.


The Critical Role of Cooking Beef and Pork: A Systematic Review of Parasitic Infections and Public Health Implications
Clever Marisa, Custon Ziwoni, Julian Chazovachii, Johannes Marisa
Abstract       pdf Full text PDF

-Foodborne parasitic infections pose a significant public health concern worldwide, with beef and pork being major contributors to this burden. This systematic review examines the critical role of cooking beef and pork in safeguarding public health from parasitic infections. A comprehensive search of databases, including PubMed, Scopus, and Web of Science, was conducted, yielding 50 relevant articles that highlight the importance of proper cooking and handling practices in preventing parasitic infections. The findings emphasize that cooking beef and pork to the recommended internal temperature is essential to prevent parasitic infections. Moreover, education and awareness are crucial, as many individuals are unaware of the risks associated with undercooked meat. The study's findings have significant implications for public health policy and practice, informing recommendations to prioritize food safety, avoid undercooked or raw meat, and adopt proper food handling and storage practices. The Health Belief Model provides a useful framework for understanding the factors that influence individuals' decisions to adopt safe food handling and cooking practices. Ultimately, proper cooking and handling practices, combined with education and awareness, are essential for preventing parasitic infections and promoting a healthier food system.


Author Keywords:-Parasitic Infections, Beef, Pork, Cooking Practices, Food Safety, Foodborne Illness and Public Health


A National Emergency: Unmasking the Brutality of Gender Based Violence in Namibia
Custon Ziwoni, Clever Marisa, Johannes Marisa
Abstract       pdf Full text PDF

-Gender-based violence (GBV) in Namibia has reached crisis levels, demanding urgent national and international attention. Despite legal frameworks such as the Combating of Domestic Violence Act of 2003, the prevalence of GBV remains alarmingly high, with nearly one in three Namibian women aged 15–49 experiencing violence at the hands of a partner (UNFPA, 2022). GBV remains deeply entrenched in socio-cultural norms and systemic inequalities (UNFPA, 2015). This abstract critically explores the systemic drivers of GBV, including patriarchal norms, economic inequality, and institutional shortcomings, while evaluating current interventions and highlighting gaps in policy enforcement and survivor support. The Namibia Demographic and Health Survey (2013) revealed that 33% of ever-married women aged 15–49 have experienced physical, sexual, or emotional violence from a partner. Alarmingly, 28% of women and 22% of men justified wife-beating under certain circumstances, reflecting the normalization of abuse (NDHS, 2013). Between 2012 and 2016, the Namibian Police recorded over 22,000 cases of grievous bodily harm and nearly 3,000 rapes, underscoring the scale of the epidemic (UNFPA, 2015). Structural drivers such as poverty, alcohol abuse, and inadequate justice responses further exacerbate the crisis (Gov.na, 2017). Through a multidisciplinary lens, this paper calls for a national paradigm shift centred on survivor-led advocacy, law reform, gender-sensitive education, and community accountability mechanisms to dismantle the root causes of GBV and end the culture of impunity that enables its persistence. Namibia continues to experience high rates of gender-based violence, with widespread normalization rooted in harmful gender stereotypes and power imbalances (UNFPA, 2022). Recent studies have emphasized that interventions must shift from reactive criminal justice responses to preventative, community-based strategies that engage men and boys (LeBeau et al., 2020; IPPR, 2025).


Author Keywords:-Gender-Based Violence (GBV), Intimate Partner Homicide, Patriarchy and Power Dynamics, Femicide, Passion Killings, Survivor Advocacy, Cultural Norms and Masculinities, Law Enforcement and Judicial Gaps, Public Health Crisis, Intersectionality, Gender-Sensitive Policy Reform, Community Engagement and Accountability, Trauma-Informed Support Services, Prevention and Education Campaigns, Structural Violence and Human Rights and Legal Protections.


Architecture, Identity, and Multiculturalism in Malaysia: Chinese Cultural Symbolism of Dewan Tun Dr. Ling Liong Sik at UTAR Kampar
I Putu Gede Suyoga, Freddy Hendrawan, Ramanda Suryadinata, Ni Made Suci Arini, Abdullah Ehlid Al Walid Bin Luli, Norlis Binti Ismail
Abstract       pdf Full text PDF

-In the diverse landscape of UTAR (Universiti Tunku Abdul Rahman) Kampar, Malaysia, Dewan Tun Dr. Ling Liong Sik building stands as a beacon of Chinese art identity amidst a backdrop of pluralism. This article explores the pivotal role played by Dewan Tun Dr. Ling Liong Sik in fostering and preserving Chinese cultural heritage within the university community. Through a multidimensional analysis, it delves into the architectural, art elements, and socio-cultural meaning aspects of the building, examining how it serves as both a physical space and a symbolic representation of Chinese identity. Moreover, the article investigates the challenges and opportunities encountered in maintaining cultural integrity within a multicultural environment, highlighting the strategies employed by UTAR Kampar to promote inclusivity while celebrating diversity. By examining the legacy of Dewan Tun Dr. Ling Liong Sik, this study contributes to a deeper understanding of the intersection between architecture, identity, and pluralism in contemporary Malaysian society.


Author Keywords:-Chinese, identity, architecture, interior, pluralism, UTAR


Lexico-semantic study of oasis toponyms (The case of the Dads valley)
El Faouki Hasna
Abstract       pdf Full text PDF

-What is toponymy? Under this somewhat complex name lies the study of the meaning and origin of place names and their successive transformations. In Morocco, toponymy has found an especially interesting field to study and valorize, given the diverse peoples that have converged and merged in our country. Toponymy examines not only the names of inhabited places, cities, villages, and landmarks, but also those of mountains and rivers. These are the oldest names, the toponymic fossils, as it is first the mountain, hill, or river that is given a name. Over time, the original meaning of a toponym can become obscure or even disappear, but the search for the meaning of place names remains a fundamental need. Toponyms offer more than just their meanings. Through their origins, formation processes, evolution over time, and how they are used by speakers, they express a set of selective and significant representations of space. These representations are dynamic and not fixed, primarily produced in the languages from which they originate. Often, toponyms undergo reinterpretations, either scholarly or popular, which reassign semantic significance to them. This reflects a continual desire to take or reclaim ownership of the spaces we inhabit. Such phenomena frequently occur during language shifts, resulting in a lack of understanding of the previous language among the majority of users. A reflection on toponymy is urgent, especially considering the ongoing urbanization that disregards ancient names still preserved in oral memory. People do not live without connections; they inscribe themselves in space and time by naming the places they traverse. Why disregard ancient names and replace them with others devoid of historical or cultural significance? Why prefer new names over toponyms laden with meaning and history? In fact, oasis toponyms establish a connection to our ancestors, serving as landmarks and aiding in the spatial inscription of settlements and inhabitants. Oasis dwellers indeed need ties to their seemingly simple yet complex territories. This may be one way to combat the feeling of uprootedness and withdrawal into oneself. In general, we aim to demonstrate that the perception of space through toponymic designation is not fixed and that understanding a toponym requires a comprehensive view of its history and the various motivations it carries. Through our communication, we strive to scientifically clarify these concepts and the semantic field of the terms expressing them. In our view, this exercise is essential to continue the Amazigh onomastic research.


Author Keywords:-Onomastique ; Toponymie ; Désignation ; Amazigh-oasienne ; Métissage.


Investigating the Multifaceted Link Between Climate-Induced Resource Scarcity, Conflict, and Insecurity in Humanitarian Situations Involving Refugees and IDPs
Michael Munyaradzi Makova (PhD)
Abstract       pdf Full text PDF

-Climate change has significant and far-reaching impacts on displaced population such as refugees and internally displaced persons (IDPs). Climate change is intricately linked to resource scarcity, conflicts, and insecurity in refugee and IDP humanitarian situations with varying impacts. Climate change exacerbates resource scarcity by altering weather patterns, leading to extreme events such as droughts, floods, and storms. The changes have significantly reduced the availability of essential resources like water, food, and arable land in some regions creating competition. Resource scarcity driven by climate change has acted as a catalyst for conflicts between some communities creating an environment of insecurity. Humanitarian contexts in conflict and fragile post conflict situations, climate change has exacerbated existing insecurity for refugees and IDPs. Refugees and IDPs are particularly vulnerable to the impacts of climate change because of their inherent difficult situations and vulnerabilities in foreign lands and far away from home. Recognizing the complex interconnections between climate change, resource scarcity, conflict, and insecurity, this paper investigates the multifaceted and interdependent dimensions of these relationships in refugee and IDP humanitarian situations. By examining existing literature and case studies, the paper aims to provide a comprehensive understanding of how climate-induced resource scarcity exacerbates conflicts and insecurity, impacting on the well-being of refugee and IDPs. The key considerations will inform strategies to enhance resilience and security for refugees and IDPs in face of climate change, offering valuable insights for humanitarian organizations and policymakers.


Author Keywords:-Climate change, Conflict, Insecurity and Resource Scarcity.


The sacrifice of the woman leader: A gendered reading of power in Reine Pokou: Concerto pour un sacrifice by Véronique Tadjo
Abyr BOUALLAGA
Abstract       pdf Full text PDF

-In this context, the article proposes an analysis of the gendered issues of power concerning Reine Pokou by Véronique Tadjo, published in 2005. A rewriting of the founding myth of the Baoulé kingdom during the early times of colonization in Côte d'Ivoire, the work highlights the imposition of child sacrifice on Queen Abla Pokou to save her people, victims of thirst. At this stage, the goal of the analysis is to emphasize the mechanisms that compel women leaders to strip away their maternal identity in their quest for political power. Adopting a postcolonial and feminist approach, we will examine how the author dismantles the traditional heroic narrative to reveal the symbolic violence imposed on women by patriarchal structures. Furthermore, the article will explore the narrative strategies used to give voice back to Pokou, offering the contemporary African public a reinterpretation of gendered expectations concerning leadership.


Author Keywords:-Female leader, sacrifice, gender, power, Véronique Tadjo, Reine Pokou, myth, postcolonialism, African feminism.


Developing Learning Activities based on Interactive demonstration method on Acoustic guitar learning for Primary students of English Program at a private school in Thailand
Ja Aung Nan, Montien Chomdokmai
Abstract       pdf Full text PDF

-The objectives of this research were 1) to develop Learning activities based on Interactive demonstration method on Acoustic guitar learning and 2) to evaluate the effectiveness of Learning activities based on Interactive demonstration method on Acoustic guitar learning for Primary students of English Program at a private school in Thailand. The research design was a pre-experimental design. The sample for this research were the 16 Primary students of English Program at a private school in Thailand in the 2nd semester of Academic Year 2024-2025. The research instruments were (1) Learning activities based on Interactive demonstration method on Acoustic guitar learning; (2) Acoustic guitar learning pre-test and post-test; and (3) Acoustic guitar performance test. Wilcoxon Signed Ranks Test was used to analyze the difference between the Acoustic guitar learning pre-test and post-test scores and between the Acoustic guitar performance scores and the criteria of 75 percentage after participation the set of Learning activities based on Interactive demonstration method on Acoustic guitar learning for Primary students of English Program at a private school in Thailand. The findings were as follows:(1) The set of Learning Activities based on Interactive Demonstration Method on Acoustic Guitar Learning for Primary Students of English Program at a private school in Thailand was composed of 8 Contents in 8 periods and was validated by the three experts was at the good level (M = 4.05, SD = 0.25). (2) The Post-test scores of Acoustic Guitar Learning after being taught by Learning Activities based on Interactive demonstration method on Acoustic guitar learning were significantly higher than the pre-test mean score (z-value=3.52, sig=0.00). (3) The Acoustic guitar Performance score of students after participation the set of Learning Activities based on Interactive Demonstration Method on Acoustic Guitar Learning for Primary Students of English Program at a private school in Thailand was significantly higher than the Criteria of 75% of scores of students’ guitar performance at the level of .05 ((z-value=3.55, sig=0.00).


Author Keywords:-Interactive demonstration method, Acoustic guitar learning, Primary students of English Program


Impact of Climate Change on Crop Yield in Salinity-Prone Coastal Bangladesh
Md, Ariful Haque, Dr. Mohummed Shofi Ullah Mazumder, Md. Sekender Ali, Dr. Muhammad Humayun Kabir, Md. Masum Abdullah
Abstract       pdf Full text PDF

-Climate change poses a serious threat to agriculture, especially in low-lying, salinity-affected coastal regions of Bangladesh. This study investigates the impact of climate change on crop yields in the Satkhira and Patuakhali districts, using one-sample t-tests and Pearson correlation analyses. Data were collected from 375 experienced farmers in two severely affected coastal upazilas. The t-tests compared local crop yields to national averages, revealing statistically significant reductions in yields. The correlation analysis explored the relationships between 12 socio-economic and farming-related variables and farmers' perceptions of climate change impacts on crop production. Key findings include significant yield declines in major crops such as rice, tomato, and sesame. Strong correlations were also found between perceived climate impacts and factors such as cropping intensity, climate change awareness, use of climate-smart practices, and adaptive capacity. The study highlights the urgent need for improved agricultural extension services, training in climate-resilient farming methods, and the development of targeted regional policies to support farmers in these vulnerable coastal areas.


Author Keywords:-Climate change, salinity, t-test, Pearson correlation, adaptation


Faith, Food, and Fusion: Jewish and Muslim Dietary Traditions in Contemporary Greek Gastronomy
L. Xarcha, L. Vasiliadis, Th. Papadogonas
Abstract       pdf Full text PDF

-This study investigates the evolving influence of religious foodways on the culinary identities of Jewish and Muslim immigrant communities in Greece, and their role in shaping the trajectory of modern Greek gastronomy. Through a mixed-methods approach that combines survey data (n = 2,900)—including 1,930 Muslim and 970 Jewish participants—with fieldwork, interviews, and archival sources, the paper explores the intersections of faith, migration, and food. The research is framed around three core questions: In what ways do religious beliefs shape food practices for these immigrant groups? How do their traditions interact with and influence Greek cuisine? And how is food used to sustain cultural identity in a multicultural society? Results show strong adherence to halal and kosher dietary frameworks, especially among older participants, alongside evidence of culinary adaptation—both creative and pragmatic—that incorporates local Greek elements. Hybrid dishes such as Sephardic-style phyllo pastries and halal variations of Greek street foods reflect a cuisine in motion. These religious foodways thus serve as both anchors of memory and platforms for cultural exchange. Greek gastronomy, viewed through this lens, emerges as dynamic and dialogical rather than fixed and static.


Author Keywords:-religious diet, halal, kosher, food culture, immigration, Greece, mixed methods, culinary identity, cultural hybridity


Competitive Advantage in B2B Market: The Role of Value Co-Creation in Indonesian SMEs
Deden Mulyana, Mohammad Soleh Soeaidy, Adhitya Rahmat Taufiq
Abstract       pdf Full text PDF

-This study investigates how innovation capability drives value co-creation and how this, in turn, enhances positional advantage and service excellence among Indonesian B2B SMEs. Grounded in Resource Advantage Theory and the resource-based view, this research emphasizes the strategic importance of leveraging unique assets, fostering collaborative innovation, and engaging in customer co-creation to sustain market competitiveness. A survey of 230 respondents from Indonesian B2B SMEs was conducted using a structured questionnaire and analysed through Structural Equation Modelling (SEM). The results confirm that innovation capability has a significant positive effect on value co-creation, which subsequently strengthens both positional advantage and service excellence. These findings suggest that SMEs that develop robust innovation capabilities and actively engage customers in co-creation processes are better positioned to deliver superior value, achieve service differentiation, and maintain long-term competitive performance. The study contributes to the limited literature by integrating marketing, innovation, and service perspectives into a holistic model for sustaining competitive advantage in the B2B sector. Limitations and avenues for future research are also discussed.


Author Keywords:-value co-creation, innovation capability, competitive advantage, innovative capabilities, positional advantage.


ANALYZING THE RELATIONSHIP BETWEEN LAND SURFACE TEMPERATURE AND THE SPATIAL PATTERN OF GREEN SPACE IN AKMEEMANA, BOPE-PODDALA AND GALLE FOUR GRAVETS DIVISIONAL SECRETARIAT DIVISIONS
K.W.K.A Priyadarshana, H.M.K.C.W Herath
Abstract       pdf Full text PDF

-The ongoing transformations in the spatial configurations of green spaces have emerged as a critical environmental issue of global significance, exerting profound impacts on both climatic dynamics and environmental quality. This study meticulously examines the spatiotemporal variations in green space patterns and their consequential influence on land surface temperature (LST) over a 24-year period, spanning from 2000 to 2024. The focal geographical scope encompasses the Akmeemana, Bope-Poddala, and Galle Four Gravets Divisional Secretariat Divisions in the Galle District, regions characterized by significant land use modifications attributable to historical, geographical, and socio-economic determinants. For this analysis, advanced Remote Sensing (RS) and Geographic Information Systems (GIS) technologies were employed, utilizing satellite imagery from Landsat 5TM, Landsat 8 OLI-TIRS, and Landsat 9 OLI-TIRS, acquired via the USGS Earth Explorer portal. These datasets facilitated the computation of the NDBI, NDVI, and LST for the selected years of 2000, 2008, 2016, and 2024. The linear regression analytical framework was utilized to elucidate the interrelationships among the variables. Results indicate a substantial decline in qualitative vegetation cover, from 77.48% of the land area in 2000 to 58.15% in 2024. Conversely, built-up land areas expanded significantly, from 8.72% in 2000 to 23.61% in 2024. This inverse relationship between vegetation cover and urban expansion correlates with an observable increase in land surface temperature over the studied period. The findings reveal that the mean LST value escalated by 1.63°C, from 25.91°C in 2000 to 27.54°C in 2024. Similarly, both the minimum and maximum LST values exhibited an upward trend, rising from 23.25°C to 24.72°C and from 25.91°C to 27.54°C, respectively. Noteworthy negative correlations between LST and NDVI, positive correlations between LST and NDBI, and negative correlations between NDVI and NDBI were identified. The investigation's findings underpin urban planning, environmental preservation, and sustainable land management. These insights are crucial for crafting policies to counter urbanization's climate and environmental impacts.


Author Keywords:-GIS, LST, NDBI, NDVI, RS


Value Creation and Agribusiness Performance in Cameroon: A Comparative Assessment across Sector of Operation
ATABONG NKENG, Lionel, NWAHANYE, Emmanuel, BANINLA, Nicholas
Abstract       pdf Full text PDF

-The study explores how effective value creation affects the performance among agribusinesses in the Southwest and Littoral regions of Cameroon. The research targets a total population of 506 agribusiness organizations, employing a purposive sampling technique for comprehensive coverage. We apply the Huber and Biweight robust regression, is justified by the need to address potential violations of ordinary least squares (OLS) regression assumptions. The analysis highlights the intricate relationship between value creation and agribusiness performance in the South West and Littoral regions of Cameroon. While both internal and external value creation positively influence social performance, they may also lead to trade-offs that negatively impact economic and environmental outcomes. The findings emphasize the need for context-specific strategies, particularly in promoting gender equity and education to enhance performance. Policymakers and agribusiness leaders should focus on strengthening internal practices, fostering external partnerships, and improving operational efficiencies in larger firms to ensure sustainable and effective agribusiness operations in the region.


Author Keywords:-Agribusiness Performance; Value Creation


Understanding The Impact of Green Marketing on Green Consumer Purchase Intention: A Systematic Literature Review
Awadh Mohammad, Zaharuzaman Jamaluddin, Adnan Said Safrar
Abstract       pdf Full text PDF

-This study provides a comprehensive analysis of existing literature on the impact of green marketing on green consumer purchase intention (GCPI), synthesizing findings from 126 peer-reviewed studies published between 1986 and 2025. The analysis identifies four core green marketing components—green brand knowledge, consumer attitude, environmental knowledge, and eco-labelling—as significant drivers of GCPI. These components influence consumer behavior both directly and indirectly through psychological mechanisms such as brand trust, perceived value, and emotional engagement. Brand trust is consistently found to mediate the relationship between green marketing strategies and purchase intention by reducing perceived risk and enhancing brand credibility. Additional factors, including green advertising, sustainable product innovation, environmental brand image, and corporate environmental practices, further reinforce the effectiveness of green marketing strategies. The study also highlights contextual variations across cultures and industries, underscoring the importance of tailored marketing approaches. Theoretical contributions are drawn from the Theory of Planned Behavior, signaling theory, and the Elaboration Likelihood Model. This review advances both theoretical understanding and practical application by emphasizing the need for authentic, transparent, and emotionally resonant green marketing to foster long-term consumer loyalty and sustainable purchasing behavior.


Author Keywords:-Green Marketing; Sustainable Branding; green Consumer Purchase Intention; Environmental Concern; Brand Trust


Air Quality Index Assessment within the Vicinity of Kwali Abattoir in Federal Capital Territory, Abuja, Nigeria
Ishaya S., Okeh Kingsley Anayo., Alabi W. K., & A.G IDRISS
Abstract       pdf Full text PDF

-This study investigates air quality and spatial variations in pollutant concentrations at the Kwali Abattoir, Kwali Area Council, Abuja. The analysis focused on PM2.5, PM10, carbon monoxide (CO), nitrogen dioxide (NO₂) and sulfur dioxide (SO₂) and compared their mean concentrations to air quality standards set by NESREA and WHO. The Air Quality Index (AQI) was further analysed to evaluate health risks and provide a comprehensive understanding of air quality concerning abattoir activities. The research adopted an experimental design, utilizing observational and survey methods to collect primary data on air pollutants using MiniVol Portable Air Samplers and Crow Can gas detector meters. Sampling was conducted at six intervals daily 6 a.m.,10 a.m., 12 noon, 2 p.m., 6 p.m., and 8 p.m. over five days in August 2024. Results indicated that PM2.5 and PM10 levels were highest on market days, particularly at the entrance and the animal roasting and waste dump areas. CO levels peaked in the animal roasting area on market days (3.33 ppm), while non-market day levels were significantly lower, averaging 0.50 ppm. NO₂ and SO₂ concentrations were generally within NESREA limits but occasionally exceeded WHO thresholds, particularly in high-activity zones like the animal roasting area. AQI analysis showed that pollutant levels on market days approached or exceeded WHO-recommended limits, posing potential respiratory health risks, especially for vulnerable populations. This study recommends emission control technologies and continuous air quality monitoring towards mitigating these impacts.


Author Keywords:-Air Quality, Vicinity, Abattoir, Pollutants, Kwali